For sure, every band and musician is dreaming of holding the own album-CD in hands. We had this dream, too, in the past when we were younger, so much younger than today ;-). We'd invested a lot of money in manufacturing CDs by a factory.
But short after getting the CDs the reality strikes back. The first hundered of the CDs are quickly given away - even not all of them are sold. So what about the rest, the hundreds left after all fans got their CD? The sales of these CDs went sluggish.
The reason: There was no marketing because all the money was spend to finance the CD-manufacturing.
Marketing is quite much more important than the music itself. Some say: 20% is music, 80% is marketing.
Noone at radio or televion will notice a new song if this song never reaches them and noone will write a single word about the music if the music never reaches the music journalists - even if the song is potential number one hit.
Before you start investing money think twice and take care where the money is invested best.
Yes, not every song will get massive air-play and not every song will be presented and the front page of the magazines. But the chance to get on air is 1 to 12. The chance to win a lottery is 1 to many million.
We leran from our faults and mistakes. We are alos seeking for more efficient methods and ways to reach our goals and we share all our know how with the bands and musicians ou there and we offer them to gothe same way - the best way to reach their goal - to make money withtheir own music.
Through the digital radio distribution you'll achieve more than with a CD-manufacturing that's been sold partly only.
In combination with our CD-on-demand service nevertheless your CD will be availble.
The digital radio promotion offers the way into the digital sales plattforms to sell your music as download.
When UMTS is breaking through it will revolutionize the distribution of music more than the internet does it today. Every handy will also be a portable MP3-player. Every kid will no longer download stupid and short ring tones, they will download complete songs within seconds. This will become the music distribution of the future.
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the positive aspects: | | | - | by digital radio distribution / promotion up to 200 radio stations in germany and a few EU countries will get your music and can take it over into their programme | | | - | plus ca. 2.500 music journalists of magazines, papers, radio, television and internet media have access to your music to listen to it and to write about it | | | - | not a single CD must be manufactured | | | - | it saves 5.000 EURO or more compared to deliver 2.700 CDs by mail | | | - | the bands earn money when their music is played on air | | | - | the music of the bands will be available through the big online music stores such as musicload.de, fintunes.net, aol, msn, iTunes and many more | | | - | the band can save the money for sending demo-tapes to record companies where the demos usually will not be heard | | | - | the band's music is distributed at the same level the famouse one's are | |
the negative aspects: | | | - | it's up to you and it's your investment | | | - | unfortunately there is no guarantee to get massive airplay |
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